Drama Profile:
♡ Title: My ID is Gangnam Beauty (내 아이디는 강남미인)
♡ Release Year: 2018
♡ Episodes: 16
♡ Network: JTBC / Netflix
♡ Genre: Campus Romance, Coming-of-Age, Slice of Life
♡ Main Cast: Im Soo-hyang as Kang Mi-rae, Cha Eun-woo as Do Kyung-Seok, Jo Woo-ri as Hyun Soo-ah, and Yeon Woo-young as Kwak Dong-yeon
♡ Spoiler Policy: Minimal spoilers.

Kang Mi-rae (Im Soo-hyang) and Do Kyung-Seok (Cha Eun-woo)
Image Credit: JTBC / My ID is Gangnam Beauty (via HanCinema)
Synopsis:
Determined to leave residual childhood trauma in the past, Kang Mi-rae (Im Soo-hyang) purchases a brand-new face despite her father’s wishes for her college debut—only to discover that trading one mask for another fails to halt the world from judging her surface. Mi-rae finds herself in a double bind: attempting to appeal to Korean beauty standards while trying to steer clear of being dubbed a “Gangnam Beauty” or “Gangnam-miin” (강남미인). This often derogatory term is an insult directed at individuals—most commonly women—whose physical appearance is deemed artificial and presumed to be the result of extensive plastic surgery. The moniker derives from Seoul’s upscale Gangnam District, which hosts a high concentration of top-tier plastic surgery clinics. In an attempt to shield herself from scrutiny, Mi-rae keeps her past locked away while adjusting to university life and the new privileges that unfold before her.
Once accustomed to viewing everyone through a superficial, point-based rating system, she finds her shallow worldview challenged when she chances upon “face genius” Do Kyung-seok (Cha Eun-woo)—a childhood acquaintance and politician’s son who sees beyond sculpted perfection despite constant surface-level attention from his peers. Amid the turbulent waters of classmate sabotage and a budding romance, Mi-rae must dismantle her obsession with appearances to grasp that inner beauty flourishes only once she stops keeping score.
The Good & The Bad
- The Pros
- Sharp Social Critique: the series unravels societal pressure, plastic surgery stigmas, and surface-level judgments in an accessible, empathetic way that viewers can resonate with.
- Perceptive Male Lead: Do Kyung-seok, the down-to-earth male lead, sees straight through manipulative classmates early on, sparing viewers from drawn-out, repetitive misunderstandings that derail plot and character development.
- Meaningful Character Arc: Mi-rae’s inspiring personal growth hinges on genuine self-acceptance rather than romantic validation. She begins to comprehend that internal self worth outweighs external recognition.
- The Cons
- Mid-Show Pacing: The middle episodes meander a bit with predictable side plots involving an envious friend and immature students who uphold superficial values.
- Low-Key Romance: The core relationship leans quite reserved and understated, which may feel low-energy for viewers seeking explosive melodrama like True Beauty. This drama is ideal for those who enjoy subdued romance.
Character Breakdown:
| Character | Role | Verdict |
| Kang Mi-rae (Im Soo-hyang) | Main Protagonist | Captures raw vulnerability and the gradual journey toward self-worth that takes considerable introspection. |
| Do Kyung-seok (Cha Eun-woo) | Male Lead | Straightforward male lead, protective, and refreshingly immune to fake charm leaving watchers rooting for him and Mi-rae. |
| Hyun Soo-ah (Jo Woo-ri) | Main Antagonist | Complex, layered portrayal of deep-seated insecurities hiding behind a decidedly “perfect” facade. |
| Yeon Woo-young (Kwak Dong-yeon) | Second Lead | Mature and supportive figure who offers healthy competition to Kyung-Seok and his younger peers. |
Scorecard:
| Category | Rating | Notes |
| Pacing | 3.8 out of 5 | Moves steadily early on, but slows down slightly mid-season with repetitive drama. |
| Character Growth | 4.5 out of 5 | Transformative yet realistic focus on unlearning beauty biases. |
| Lead Chemistry | 4.0 out of 5 | Sweet and low-angst, though leans fairly passive at times. |
| Social Commentary | 4.5 out of 5 | Sharp, hard-hitting critique of Korean beauty standards and the prevalent lookism that plagues society. |
| OST / Soundtrack | 4.5 out of 5 | Dreamy, upbeat soundtrack that suits the urban Seoul campus vibes, and set the tone of the series well. |
| Overall Score | 4.26 out of 5 | An inspiring, highly watchable collegiate romance with a solid core message. |
Final Verdict:
My ID is Gangnam Beauty balances sweet and subtle university romance with a vital conversation on self-worth and persistent beauty ideals. It is a solid recommendation for fans of campus settings and character-driven coming-of-age stories on the twinkling hills of Seoul.
Recommended For: Fans of True Beauty, Weightlifting Fairy Kim Bok-joo, and realistic college romances.
Image Credit: JTBC / My ID is Gangnam Beauty (via HanCinema)

Leave a comment